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Branding New York: How a City in Crisis Was Sold to the World (Cultural Spaces) 1st Edition, Kindle Edition

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Management number 220811707 Release Date 2026/05/03 List Price US$16.05 Model Number 220811707
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Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives. Read more

XRay Not Enabled
ISBN13 978-1135919115
Edition 1st
Language English
File size 6.6 MB
Page Flip Enabled
Publisher Routledge
Word Wise Enabled
Print length 343 pages
Accessibility Learn more
Screen Reader Supported
Part of series Cultural Spaces
Publication date September 10, 2009
Enhanced typesetting Enabled

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